Arlin Sorensen

Arlin Sorensen

Diversity is a cornerstone of precision farming business today, and understanding how to evolve with the market is essential to sustained success. But anticipating change is shaped by experience, adversity and validation of an innovative management strategy.

Having worn several hats during his diverse 30-year technology career, Arlin Sorensen, founder and CEO of HTS Ag, an independent precision ag dealership in Harlan, Iowa, has navigated the peaks and valleys of business management.

Sorensen formed what is now HTS Ag in 1995, after cutting his entrepreneurial teeth in the information technology (IT) industry. During the last two decades, Sorensen and the HTS Ag team have implemented and tested unique approaches to progressing their precision business to include farmer focused peer groups, bundled and à la carte service platforms and an actionable business succession plan.

“There is a lot of variety among the iron dealers, independent precision companies and other retailers, but there is a common set of challenges we all need to overcome if we want to continue to grow our companies,” Sorensen says. “Having been through the cycles of precision ag and other industries, I can provide the straight scoop on the realities and challenges of dealing with plateaus, setbacks and successes.”

As the opening general session at the 2017 Precision Farming Dealer Summit on Jan. 9, Sorensen will share his experience and advice for establishing a proven blueprint for long-term precision profitability to include leadership development, recognizing growth opportunities and maintaining a passion for customer service.

Co-located with the 25th Annual National No-Tillage Conference, the 2017 Summit will be held Jan. 9-10 at the Hilton St. Louis at the Ballpark. Among the Title Sponsors making the learning and networking opportunities possible for dealers are CDK Global, Charter Software Inc., Equip IQ, Farmers Edge, Laforge Systems, Montag ManufacturingMZB, Reichhardt, Western Equipment Dealers Assn. and Yetter Farm Equipment.


For more information and to register for the Summit (discounted for dealers who register prior to Oct. 14), click here or visit Stay tuned for more updates and speaker announcements. We’ll see you in St. Louis!