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Growing the depth and scope of a precision farming business is often a daily challenge for managers tasked with those responsibilities. It’s hard to plan beyond solving the immediate support needs of frantic customers to try and structure a more efficient or profitable department.

But the first step is making a commitment to your precision business to the same degree as parts, sales and service. I’ve heard dealers refer to precision as a necessary evil within their overall business plan, and simply a gateway to increasing revenue in other areas of the company, rather than making technology sales and service its own profit center.

Though not an easy transition, it’s one which Steve Kaufman, integrated solutions manager with PrarieLand Partners in McPherson, Kan., is making by putting the right pieces in place to properly staff and support the dealership’s growing precision department.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, Steve shares his achievements and obstacles to developing a comprehensive precision business with the goal of providing an easy button for farm customers.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public