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In the next 3-to-5 years, Keith Byerly, Advanced Cropping Systems manager for Central Valley Ag, sees the precision industry and customers going in two separate directions, which will necessitate more specialization with products and services to maintain a competitive advantage. “The industry is trying to make easier buttons and solutions for all,” he says. “They are losing the personalized touch with individual dealers and growers, and think the brute strength of data will trump boots on the ground. Couple that with a large influx of young talent to the precision ag industry, and we will see some challenges in the country as growers have more choices, and have to vet out a few systems that are not right for their farms.”

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