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The Farm Progress Show is an annual opportunity for precision farming dealers to mix and mingle with farmers on a large scale.

But navigating the grounds on foot or banking on current or prospective customers to find you — booth or not — can be a challenge.

A recent trend at the show has seen local dealerships rent golf carts and provide Uber-like transportation to attendees. The cost-effective approach has proven beneficial on multiple fronts, with dealers being able to provide a free ride to customers, while also having casual and pointed conversations about products or services.

HTS Ag, an independent precision dealership has embraced the mobile approach on multiple occasions when Farm Progress is held in Boone, Iowa, roughly 2 hours from the dealership’s primary location in Harlan, Iowa.

At this year’s show, I had the opportunity to hop in with general manager Adam Gittins, driving one of 3 carts the dealership had at the show, to learn more about why the dealership decided to invest in the opportunity, how it’s paying off and some of measurable bottom-line benefits of mobile marketing.

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Sound Effects: Jahzzar - Magic Mountain