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Technology training — both internal and external — can hold as much earning potential as it can headaches. But employee and customer training are essential investments for precision growth during the next 5 years, with more than 98% of dealers citing these areas as priorities in the 2017 Precision Farming Dealer Benchmark Study.

Technical competency can be improved through annual training requirements, but dealers must develop the “soft skills” of their precision staff in connecting with customers to provide practical, reputable education.

In today’s Precision Farming Dealer podcast brought to you by Farmers Edge, we listen in on a conversation Lessiter Media President Mike Lessiter had with Cody Searle, Chris Finley and Layne Richins, three precision farming managers who'll discuss the strides and setbacks of developing constructive precision training platforms, both internally and externally.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public

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