In this episode of the Precision Farming Dealer podcast, we get some perspective on how one dealership is adapting to the professional chaos caused by the global pandemic while still delivering innovative precision solutions to customers.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excerpts from a conversation Lessiter Media President Mike Lessiter had with three precision farming managers on the internal and external processes of developing constructive precision training platforms.

With customers planting and harvesting crops throughout the year, Layne Richins, Integrated Solutions Coordinator with Stotz Equipment, in Casa Grande, Ariz., doesn’t necessarily deal with the same service peaks as his peers in other parts of the country. Juggling a constant and diverse flow of precision support needs requires acute time management, while also prioritizing the most pressing customer needs.

Restructuring precision farming responsibilities throughout the dealership helped streamline billing, accountability and efficiency for Layne Richins, Integrated Solutions Coordinator with Stotz Equipment. Richins is also the service manager at the in Casa Grande, Ariz., store and says centralizing precision support through the service department minimizes customer confusion and allows for quicker response times.

As progressive farmers seek to do more with their collected field information, Layne Richins, Integrated Solutions Coordinator with Stotz Equipment in Casa Grande, Ariz., leverages face-to-face customer meetings to explain the setup and benefits of a data management system, with a personal touch in mind.