There’s no silver bullet solution to generating recurring revenue from agronomic services. Dealers continue to experiment and evolve their approaches, with some hiring staff agronomists and others collaborating with third-party data management service providers.
Results of the 2018 Precision Farming Benchmark Study show that some 57% of dealers offer data management services and nearly one half require agronomic training for their precision staff.
But what is the most proven pathway to growing precision profits and how can dealers seamlessly bridge the gap between hardware sales and agronomic services?
Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn., hired the dealership’s first staff agronomist 6 years ago, and the continued investment has contributed to a doubling of precision service revenue during the last 3 years.
Coming from an agronomy background, Kaczynski, was a recognizable and trusted face with customers to help the dealership evolve into the agronomic business across a diverse 10-state service area extending from the upper Midwest into the Southwest.
In today’s Precision Farming Dealer podcast Joel details the dynamics of a profitable agronomic partnership and why getting a seat at a customer’s table during the decision-making process is a primary objective for entering the agronomic market as collaborators, not competitors.
Sound Effects: Jahzzar - Magic Mountain