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Collaboration is often preached within the precision farming business of a dealership, but not always practiced. Both internal teamwork among employees across departments and cultivation of external partnerships with farm customers combine to create a profitable, productive culture.

This is the adopted and executed approach for Central Valley Ag, an 11,500-member farm cooperative and recipient of Precision Farming Dealer's 2018 Most Valuable Dealership honor. Officially formed in 2003, the ag retailer has roots dating back to 1915 and operates 96 locations in eastern Nebraska, western Iowa and Kansas. 

To maintain a competitive edge and satisfy customer demand for product and service diversity, the 2018 Precision Farming Dealer Most Valuable Dealership measures successes — and failures — on an acre-by-acre basis.

In today’s Precision Farming Dealer podcast we share conversations I had during our visit to Central Valley’s Ag’s Oakland, Neb., location with Keith Byerly, advanced cropping systems manager, and Chris Winkelbauer, advanced cropping systems equipment manager, discussing their secrets to customer retention, service excellence and product diversity.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public