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Putting together a precision farming service plan can be a messy process. What to include — and exclude — how to bill and of course, what to charge, are key decisions that need to be made prior to launching a package.

But research, feedback and a willingness to work with customers on tweaking support plans to serve their needs are ways dealers can turn potential problems into profit.

To effectively develop and sell a precision service plan, there needs to be buy-in and collaboration, especially among salespeople, service mechanics and the precision team.

First is Twan van Ham, Integrated Solutions manager with Western Tractor Co., in Lethbridge, Alta., who created 3 different service packages with a goal of avoiding overlap between the service and precision departments, while also balancing and utilizing the strengths of each.

Following van Ham, we invite Nathan Zimmerman, precision farming manager with A.C. McCartney in Mt. Sterling, Ill.,  who explains the importance of understanding the appetite and acceptance of farm customers’ willingness to pay a premium for precision service when developing a support package.

In today’s Precision Farming Dealer podcast brought to you by Farmers Edge, we welcome in two precision farming managers to share their diverse journeys — detours and all — to building, promoting and capitalizing on precision service programs.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public

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