CHESEAUX-SUR LAUSANNE, SWITZERLAND — senseFly, the a provider of professional fixed-wing drone solutions and a subsidiary of Parrot Group, announces the evolution of its commercial strategy and a new collaborative leadership structure as it looks to build on adoption of its eBee X mapping drone.
Evolving Partnership Strategy
As Parrot Group adopts a more decentralised and flexible strategy, senseFly is in-turn adapting its approach in order to reap the benefits of its independence.
While the company will continue its close collaboration with its sister companies in Parrot Group, such as Parrot Drone, Pix4D and MicaSense, its leadership team is also looking across the industry with the aim of identifying new commercial partnerships, for example with the providers of other industry-specific software titles.
“As the commercial UAV market matures, it is essential that we at senseFly chart our own path forwards in order to best meet the needs of our customers and to bring the productivity benefits that fixed-wing drones offer to as many businesses as possible,” said senseFly’s CEO Gilles Labossière. “This, of course, means working closely with the other companies within Parrot Group to create further integrated offerings in the style of today’s Survey 360 and Ag 360 solutions. However, it also means renewing our focus on wider strategic partnership opportunities, as this will ensure we continue to offer vertically-relevant, end-to-end solutions to the growing number of organisations looking to integrate drones into their businesses.”
Today, senseFly operators have compatibility with some of the industry’s leading image processing software programs. Users can transfer the imagery that any eBee drone captures from the aircraft’s eMotion flight software into Pix4D, Agisoft or Trimble Business Center processing platforms.
“As we continue strengthening our offer, further industry partnerships will be key to widening such compatibilities and expanding the usability of our solutions,” Labossière added.
New Co-Leadership Approach
Following the announcement of Labossière as the CEO of senseFly in April 2018, Jean-Thomas Célette—previously senseFly’s Head of Product Management, Business Development and Customer Support—has now been appointed Managing Director of the company.
These two experienced executives will work in close synchronisation, as co-leaders, to build on senseFly’s position as the market’s fixed-wing leader and drive the company’s growth through 2019 and beyond, closely supported by the rest of senseFly’s leadership team.
Labossière will be responsible for driving the company’s commercial and product strategy. Célette meanwhile will continue to be responsible for senseFly’s product roadmap, in addition to now overseeing the company’s R&D, customer experience and operational functions.
“By adopting an intelligent and carefully-defined collaborative approach, supported by our trusted department leaders, I’m confident that Jean-Thomas and I can increase the scope and capacity of senseFly’s leadership function to move the company efficiently forwards,” Labossière said.