We stopped by Case IH dealer Bane-Welker in Lebanon, Ind., on our way to the National Farm Machinery Show earlier this month. We had a great conversation with marketing manager Lindsay Yeager, who explained how the 13-store dealership takes a three-pronged approach to precision service.

“We have a semi-complex way that we organize our precision team, but they work together well. We have an application team that deals with sprayers. We have our precision farming specialists that are located at several stores and help with service or sales of precision items, installations, upgrades, whatever our growers need. We also have our data specialists. They help more with the FieldOps aspect that Case IH provides, but anything from helping set field boundaries or importing/exporting prescriptions.”

Noah Newman: “When you’re out in the field shadowing your precision people, what impresses you most about them?”

“I like that they’re problem-solution-focused. They’re always eager to share the knowledge that they have with customers and growers, but they’re also willing to work on their feet very fast. They have well-established connections with the rest of the team. They know if a certain situation is happening with electrical systems, they can call a certain people and help get that issue resolved.”

We’ll have more highlights from our conversation with Lindsay Yeager coming soon on PrecisionFarmingDealer.com.