Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

What Dealers Are Getting Wrong About Precision Adoption

Agribusiness managers are bad at forecasting precision agriculture adoption,” says Trey Malone in this LinkedIn post. Malone shares key data points from his study, Is Precision Agriculture Technology Adoption Persistently Overestimated? “Managerial misprediction has real consequences for how firms staff, invest and plan. We’ve been trained to think of precision ag diffusion as a one-way ratchet. It isn’t.”

AGCO Ventures Manager Shares Key Precision Trends

Alex Russomagno, senior manager of strategic engagement for AGCO Ventures, shared insights on precision technology with manufacturers at the 2026 FEMA Supply Summit and Showcase in San Antonio last week. Among the key takeaways, Russomagno says AI is now “table stakes” and every company should be using it.

Helping Farmers Get Their Electronics Field-Ready for Planting

Ag Express Electronics shares this behind-the-scenes look at how they help farmers repair ag electronics in 72 hours or less.

AGCO Shares Farmer Feedback on New Sprayer Tech

Here’s a LinkedIn post we *spotted* from AGCO highlighting Precision Planting’s SymphonyVision *spot-spraying* technology and how to win customers over with the benefits of precision technology. “I was skeptical until I saw the savings. The system paid for itself in two seasons just on chemical costs alone,” a customer told the company.

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