Dealers participating in the 12th annual Precision Farming Dealer Benchmark Study revealed the biggest challenges facing their precision business in the next 12 months and how they plan to address them.
“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
The new JDLink Boost option supports the partnership between John Deere and Starlink by SpaceX network, providing farmers who face rural connectivity challenges with the opportunity to fully leverage precision agriculture technologies.
“For a while, it was hard to actually get out of the office because we were processing so many orders,” Ryan Seger says. “But now, with the slowdown, we’re going to have to be more proactive with customers and working with them directly at their farms. We’ll be on the road a lot more.”
The International Society of Automation (ISA) has announced the publication of a new position paper, “Advancing Precision Agriculture Through Control System Technologies.”
“Hylio and MSU share common goals in advancing drone technology for agricultural applications,” Arthur Erickson said. “With our products and MSU’s programs, we can work together to pioneer best practices and teaching methods that will one day hopefully put this technology in the hands of a lot of American farmers.”
Labor — or more often a lack of it — is still the number one factor driving farmers’ adoption of automation and robotics solutions, according to panelists, demonstrators and casual attendees at last week’s FIRA USA show in California.
Mississippi State is partnering with John Deere through a master research agreement, establishing a framework for the university’s Agricultural Autonomy Institute to help develop technology to automate critical steps in the production of cotton and other crops.
Robb Vanderloop, CFO and Co-Owner of Vanderloop Equipment, talks about the current state of precision features in equipment and the challenges that a fully autonomous system must overcome before it can become a viable option.
I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz. It was interesting to see how creative Nordenberg and his team are when it comes to helping farmers use precision technology in unique environments.
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