Diversity, flexibility and hands-on experience are three desirable inclusions a recent graduate looks for in a precision farming job within a dealership.

The group of precision farming professionals who participated in the roundtable covered a lot of ground, but a few key takeaways stood out. “The majority of our time was spent discussion optimization packages, specifically proactive optimization packages,” says Jaime Paquin, general manager of Reichhardt Electronic Innovations, who moderated the roundtable.

The unmanned aerial vehicle market exploded in agriculture roughly 3 years ago, but a dip in the ag economy along with regulatory changes regarding drone usage influenced the short-term popularity of the systems.

Moderated by John Schmeiser, CEO, Western Equipment Dealers Assn., the roundtable on lessons learned from the recent tough times received good and candid participation from dealers of many types, colors and sizes throughout North America.

Executing a polished and professional precision ag field day requires combination of planning, marketing and persistence. Here are 9 takeaways from the roundtable discussion at the 2017 Precision Farming Dealer Summit.

Precision farming specialists tend to work with a certain independence and freedom — troubleshooting technology problems on a fluid timeline few others can solve.

The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.

Planning a precision legacy, overcoming the limitations of today’s equipment compatibility and stretching marketing dollars for maximum return were building blocks of the second Precision Farming Dealer Summit.