Following the success of it’s inaugural, sold out event earlier this year, Lessiter Media Inc., Brookfield, Wis., has announced the 2nd Precision Farming Dealer Summit. To be held on Jan. 9-10 in St. Louis, the 2017 Summit will once again focus entirely on precision agriculture, with an emphasis on proven dealer strategies for building a successful, sustainable precision business.

The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.

Finding the next generation of precision farming specialists is a challenge that almost 40% of dealers reported was among their most important issues in the Precision Farming Dealer 2015 Benchmark Study. First, dealers must identify the traits they’re looking for in potential candidates for their fast-paced, rapidly evolving precision farming departments. Then, they face the challenge of actually finding these recruits.

First-ever Precision Farming Dealer Summit attracts sold out crowd of diverse dealers to share, learn and network.