AMS specialists at Van Wall Equipment are at farms 12 months of the year. Scott Meldrum, integrated solutions manager for Van Wall, talks about how that relationship is about way more than selling as it involves getting equipment set up, managing data and understanding the customers' needs. Van Wall earned top honors in Farm Equipment's 2016 Dealership of the Year program.

During busy seasons when Nathan Zimmerman, precision farming manager with A.C. McCartney Equipment in Wataga, Ill., can get 100 phone calls a day, he makes sure to document each customer contact in a purchase order book, to ensure accurate invoicing and billing.

Seeking more efficiency and enhanced customer service, Matt Miller, technology specialist with Butler Ag Equipment in Fremont, Neb., shares the benefits of the dealership's recent reallocation of precision resources.

In this video, Darin shares the importance of following up with all customers to ensure their service experience met their expectations.

Although the majority of Farm Progress Show attendees navigate the grounds on foot, this year’s event in Boone, Iowa, featured an abundance of four-wheeled vehicles, many operated or sponsored by vendors willing to shuttle farmers to see the manufacturer’s latest equipment innovations.