Industry News

Benchmark Study 2016
2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.
Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
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U.S. House Subcommittee Holds Hearing on 'Big Data and Agriculture: Innovation in the Air'

Robert Blair, farmer and VP of Agriculture for Measure, testified on Thursday, June 23, 2016, before the U.S. House Committee on Agriculture's Subcommittee on General Farm Commodities and Risk Management. Blair was the first person to petition the Federal Aviation Administration for permission to use an unmanned aerial vehicle on a farm.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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