Articles by Jack Zemlicka

From the Desk of Jack Zemlicka

Don’t Let Precision Maturity Equal Shrinking Margins

I've never been one for the annual Black Friday shopping mayhem that attracts bargain hunters like moths to the commercial flame. But a couple years ago, I was convinced that we needed a new laptop computer, and what better time to purchase one than on the day when prices are seemingly at their lowest.
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Technology Corner

Precision Ag Parallels IT Industry

We're seeing unique parallels between running a precision ag and running an IT company. Arlin Sorenson, founder of HTS Ag, discusses a shift from a product-focused business to one rooted in service, driven by shrinking margins on precision hardware.
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