Articles by Kim Schmidt

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2021 BENCHMARK STUDY

Dealers Remain Positive on Precision Revenue Growth for 2021

In a year when dealers are facing inventory shortages from wholegoods down to parts — including precision offerings — their outlook for precision revenue in 2021 is largely positive.
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
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Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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