Precision Farming Dealer
- Slashing Inputs & Boosting Connectivity with New Precision Technology
- Selling the Future: A Precision Ag Leader’s Playbook for New Tech
- What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
Day in the Cab: Johnson Tractor
Jack Zemlicka, Technology Editor
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series (see past "Day in the Cab" stories), I've come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer. Riding along with Jason Pennycook, precision farming specialist with Johnson Tractor, for this installment of our Day in the Cab series, it didn’t take long to realize he embodies the qualities and character of someone born to work in agriculture.
With experience troubleshooting mechanical and electronic problems on farm equipment, Jason often leverages his diverse skillset to provide customers with comprehensive service. But his third tier of experience as a farmer keeps him grounded and in touch with customers’ needs, no matter how mundane. Despite winding down a whirlwind harvest, seldom was Jason without a smile during the course of our 10 hours and 180 miles together, whether solving a GPS mystery, scaling the side of a grain bin or anxiously downloading precious data from a yield monitor.
Read from my journal of the day in this article from the Winter 2016 edition of Precision Farming Dealer and click on each video below to see the footage I captured along the way:
Maximizing a Diverse Skillset to Provide Comprehensive Service
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer.
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Making Efficient Use
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Being the Go-To Person
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Leveraging Mechanical
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Advising Customers
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Making Sure Customers
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Delivering Affordable
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Top Directory Listings
DigiFarm VBN LLC
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
Ag Express Electronics
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon | NovAtel Inc
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.