Precision Farming Dealer
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Day in the Cab: Johnson Tractor
Jack Zemlicka, Technology Editor
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series (see past "Day in the Cab" stories), I've come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer. Riding along with Jason Pennycook, precision farming specialist with Johnson Tractor, for this installment of our Day in the Cab series, it didn’t take long to realize he embodies the qualities and character of someone born to work in agriculture.
With experience troubleshooting mechanical and electronic problems on farm equipment, Jason often leverages his diverse skillset to provide customers with comprehensive service. But his third tier of experience as a farmer keeps him grounded and in touch with customers’ needs, no matter how mundane. Despite winding down a whirlwind harvest, seldom was Jason without a smile during the course of our 10 hours and 180 miles together, whether solving a GPS mystery, scaling the side of a grain bin or anxiously downloading precious data from a yield monitor.
Read from my journal of the day in this article from the Winter 2016 edition of Precision Farming Dealer and click on each video below to see the footage I captured along the way:
Maximizing a Diverse Skillset to Provide Comprehensive Service
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer.
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Making Efficient Use
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Being the Go-To Person
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Leveraging Mechanical
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Advising Customers
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Making Sure Customers
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Delivering Affordable
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Videos
Spring Madness: Precision Specialist Prepares Customers for Planting Season
Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checkups. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.