Items Tagged with 'Mike Houghtaling'

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Mike Houghtaling P&C Ag Solutions

P&C Ag’s Go-to-Market Strategy for Autonomous Farm Equipment

Dealer shares outlook on six stages of adoption for autonomous farming vehicles.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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PFD Summit: Clearly Defined Culture Breeds a Commitment to Precision Performance

3 diverse dealers dissect the dynamics of a productive employee-manager relationship, along with the detriments of poor communication.
The shifting nature of precision farming demands a foundation for employee commitment, yet the unique structure of any given dealership eliminates the possibility for any universal blueprint. Rarely does the perfect formula come from direct replication or an unhinged maverick move, but the best plans often fall somewhere in between.
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2018 Precision Farming Dealer Summit

How Closely are You Tracking Billable Hours, Precision Inventory & Employee Productivity?

Get managerial insight from 3 precision dealers on bankable billing practices, stocking essential technology and understanding the ROI of your precision team at the 3rd Precision Farming Dealer Summit in Louisville.
Get managerial insight from 3 precision dealers on bankable billing practices, stocking essential technology and understanding the ROI of your precision team at the 3rd Precision Farming Dealer Summit in Louisville.
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Precision Farming Dealer

  • Day In The Cab: Guide Staff with Upper-Level Precision Support
  • Shifting to a Proactive Sales Model
  • Hutson Recruits Outside of Ag
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