360 Yield Center founder Gregg Sauder says the ideal 360 Rain dealer is someone who understands the farmers needs, infrastructure challenges, and will take the late night calls and more.

During the National Farm Machinery Show in Louisville Feb.14-17, if you can identify your farm on Google Earth, Gregg Sauder of 360 Yield Center and his team will design a 360 Rain System for your operation.

Gregg Sauder, founder of 360Yield Center shares details on their 360 autonomous irrigation unit, straight from the assembly line. The 360 Rain unit is capable of handling a 60-foot to 80-foot boom with the goal of irrigating any crop regardless of field shape. The unit makes use of a heavy reel to transport and manage the hose as they maneuver through the field delivering half an inch of water to the plant on a weekly basis.

Gregg Sauder could be on a beach sipping a Mai Tai right now after selling Precision Planting for $250 million in 2012. But that’s just not in his DNA. An unrelenting drive and passion to help farmers succeed pushes him to keep grinding.

With 360 Yield Center making a strong push into the market — across several different fronts — we asked John Larkin to define 360 Yield Center’s “sweet spot” during an interview at this year’s Farm Progress Show in Decatur, Ill.