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The last several years have seen rapid changes in competition and collaboration within the precision farming industry. Major manufacturers have been active in acquiring boutique precision companies to complement equipment offerings.

As specialty companies are being absorbed into larger machinery manufacturers, there is increased need for versatility, adaptability and innovation with sales and service — common attributes of independent precision dealers.

At the 2019 Farm Progress Show, we met up with several precision farming manufacturers and dealers, from Gregg Sauder, who launched Precision Planting and 360 Yield Center, Darren Pritchard, director of sales with Outback, Brian Sorbe, vice president of global product solutions with Topcon, Skip Klinefelter, owner of Linco Precision in El Paso, Ill., and finally, Scott Burroughs, owner of Bottom Line Solutions in Morton, Ill.. Through these conversations, we discuss how their relationship and expectations have evolved in recent years in relation to OEM dealers in the precision space. 

In today’s Precision Farming Dealer podcast, we share excerpts from those conversations, with perspectives of what it takes to succeed in the independent space, and where dealers and manufacturers are looking to take those business relationships in the future.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public