Last month, I had the opportunity to share some of the results and analysis from our most recent benchmark study at the Western Equipment Dealers Assn. meeting in Arizona. During the course of my discussion, one of the questions I posed to the room was how many are offering some type of data management service?

The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.

While data continues to collect dust for some, more farmers are trying to turn their compiled farm information into something more than “pretty pictures.” A multitude of service providers have data management solutions that promise profitability.

During this webinar, Devin Dubois, vice president of integrated solutions at Western Sales in Rosetown, Sask., details the implementation, challenges and results of adding agronomic service to Western Sales' precision business, as well as key considerations for dealers looking at adding agronomic service. [To view any of our webinar replays, you must be logged in with a free user account.]