The demand for prescription services has been steady, but slow. Most of our customers have the technology and equipment to employ a variable-rate strategy, but demand has been slow. We think these are the reasons:
This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
The types of ag technology that manufacturers are developing, dealers are selling and farmers are adopting is changing. A combination of factors are contributing to the evolution, including market instability, commercial momentum for increased machine automation and more connectivity with technology.
Learn actionable sales strategies from the most influential “Dealership Minds” in the industry — of every color, size and experiences — during this one-of-a-kind event July 30-31 in Peoria, IL. You’ll discover leading dealer-to-dealer sales strategies during this 2-day networking and idea sharing event.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.