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Precision farming is an increasingly global business and many of the technologies developed during the last 20 years are universally adaptable to farming operations around the world.

But there are also distinct differences in adoption rates, equipment accessibility and market objectives when comparing the North American precision farming industry to other regions.

Australia is one country where precision practices have been popular and profitable for farm equipment dealers. But the market also poses some unique challenges and opportunities for technology adoption.

At the 2017 Precision Farming Dealer Summit in St. Louis, I had the opportunity to sit down with Michael Hadley, precision farming consultant with Ramsey Bros., a 6-store dealership group in South Australia, and learn more about his approach and expectations with the company’s precision farming business.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excerpts from my conversation with Michael on the dealership’s precision origins, equipment compatibility concerns and non-ag growth opportunities.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public