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In an age of never-ending technological advancements it can be difficult to step into the shoes of a farmer to determine what they really want from precision specialists.

While every customer is different, there are some expectations growers have that don’t seem to change — even while technology does. And it might be simpler than dealers think.

With the customer’s perspective in mind, farmers and ag technology experts Jeremy Wilson, specialist with Crop IMS in Effingham, Ill., and Rich Schlipf, owner of Schlipf Precision Ag in Milford, Ind., have a unique understanding of the most important things farmers want from dealers.

In today’s Precision Farming Dealer podcast brought to you by Farmers Edge, Wilson and Schlipf share candid perspectives from both sides of the precision coin, broken down by the challenges, frustrations and victories they’ve experienced adopting technology on their farms.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public