It’s easy to let the bottom line be the sole measurement of success or failure of a precision farming business. But after crunching the numbers, management needs to understand how they arrived at those sales and service figures — positive or negative.
This starts with a realization that the greatest investment dealerships are making in the profitability of their precision business is their employees, says T.J. Stauffer, precision farming recruiter with Rich Connell Agri-Search.
“Hiring is not the biggest issue when it comes to precision employees,” he says. “Everyone is looking for Superman. But the reality is, dealerships need to create an environment and culture where anyone can succeed if they want to run a profitable business.”
Born and raised on his family farm near Clinton, Ill., Stauffer’s diverse 12-year career in precision farming includes experience as a technology specialist within a dealership and a field mapping and crop scouting with a seed retailer, gaining him a unique insider’s perspective on the people side of the precision industry.
During a general session at the 2018 Precision Farming Dealer Summit on Jan. 8, Stauffer shares his advice and experience for maximizing performance, retention and stability of a precision farming business as drivers of profit.
Co-located with the 26th Annual National No-Tillage Conference, the 2018 Summit will be held Jan. 8-9 at the Galt House. Among the Title Sponsors making the learning and networking opportunities possible for dealers are AgriSync, Charter Software Inc., DigiFarm VBN, e-Emphasys, Farmers Edge, HBS Systems, Laforge Systems, Montag Mfg., Reichhardt, Topcon, Trimble and Yetter Farm Equipment.