TAFE, the agricultural machinery manufacturer, introduced new technologies that will enable farmers to have better control over their equipment, simplifying processes and lowering production costs.
During the 2025 Agro-Food Expo, TAFE unveiled TAFE Terra, an advanced digital platform that integrates telematics, geofencing, tractor health monitoring, and operational analytics designed to drive precision agriculture and promote sustainable soil use. The tool captures real-time performance data, allowing users to visualize equipment utilization, critical engine parameters, locations, operational limits and potential alerts.
The company emphasized that one of the platform’s core features is the ability to create geofences: virtual areas that notify operators when a tractor enters or exits a designated zone. These are especially useful in regions where multiple plots, shared machinery or dispersed land surfaces converge. “For those managing small or medium-sized operations with limited resources, this visibility allows them to adjust routes, work routines and effective operating times,” highlighted TAFE.
The tool also provides indicators that help with data-driven decision-making, from identifying peak usage hours to detecting wear patterns associated with specific tasks. The goal is to generate valuable information for planning, reducing costs and improving the allocation of equipment effort, the company noted.
TAFE’s presentation also included the new Magna 15 tractor series, a modernized utility line that integrates seamlessly into this digital ecosystem. “This series combines TAFE’s best engineering with efficiency, comfort and relevant technology adapted to the realities of modern agriculture in Mexico. With the integration of TAFE Terra, we bring digital intelligence to the field, enabling farmers to monitor performance, optimize productivity, and make data-driven decisions that improve both output and sustainability,” said Sandeep Sinha, CEO, TAFE.
TAFE, an India-based company specializing in agricultural machinery, inaugurated its first assembly plant in Aguascalientes in August 2025, backed by a US$15 million investment. The facility aims to create 250 jobs and supply both domestic and export markets, with plans to expand further into Latin America.
The innovations presented by TAFE reflect a broader industry trend toward precision agriculture. This approach seeks to boost crop yields through the application of highly specific data, collected through technologies such as sensors, satellites, AI and even the Internet of Things. These tools enable farmers to make more accurate and efficient decisions at every stage of production. According to Grand View Research, precision agriculture is expected to grow at an annual rate of more than 13% globally over the next five years.
In Mexico, this type of technology has the potential to help address challenges such as efficient water management. In 2020, agricultural use accounted for 67.5% of total water consumption, according to the National Water Commission (CONAGUA). Moreover, the 2022 Agricultural Census conducted by INEGI indicates that the more technology is incorporated into irrigation systems, the greater the efficiency in water use for food production.
Juan Valiente, National Director of the Biosystems Engineering Program at the School of Engineering and Sciences, Tecnologico de Monterrey, pointed out that low water-use efficiency in Mexico is especially critical, as the country already faces water deficits and agriculture consumes the largest share. Additionally, climate change scenarios, marked by rising temperatures and declining rainfall, are expected to place even greater pressure on the resource. “In this context, any technology that improves water use would have a significant impact,” he noted.
