As we put the finishing touches on the Precision Farming Dealer Summit program, I’m reminded of something Skip Klinefelter told me recently about the importance of an event like this during tough economic times in agriculture.
Our editorial team recently asked the 100 largest dealers in North America (The Farm Equipment 100™) for their most pressing concerns in 2025. The most-cited concern was interest rates, but a close second was labor, which includes recruiting and retaining good talent.
AGCO dealers have gotten an early start on registering to attend the 2026 Precision Farming Dealer Summit in St. Louis, Mo., as attendance at the dealer-only event has been added to the company’s annual dealer incentive program.
How does Cody Boeck sort through the noise and narrow down which technologies are actually worth the investment? He created a Venn diagram to guide his evaluation process.
"If you’re going to bill somebody for your time, it needs to be immediate, so they remember the service you provided. They remember how much you help them, and it’s not 2-3 months later when it’s out of sight, out of mind, and they’re wondering why they’re getting this bill."
"Partner with others. I’m not my own barber. I don’t do my own dental work. I don’t do my own legal work. So, why wouldn’t you find people that you trust, and you partner with in approaching the customer?"
Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week.
"We’re all salespeople but having the composure to walk away and let the customer work at it and sometimes struggle with it a bit before you come back into the picture is very important."
Dealers gathered for a 60-minute roundtable discussion to share some of their top precision revenue opportunities. "Drones are one of the fastest growing segments in application and agriculture. There are massive revenue opportunities with sales and repair."
Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.
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We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.