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Day in the Cab

Troubleshooting ISOBUS Issues: Barriers & Benefits

By Jack Zemlicka and Jaime Elftman posted on June 26, 2016 | Posted in Equipment Compatibility

Encountering ISOBUS capable components more frequently, Nathan Zimmerman, precision farming manager with A.C. McCartney Equipment in Wataga, Ill., shares his approach to solving compatibility problems and outlook for true plug-and-play functionality.

Day in the Cab

Planning for Planting Season with Service Plans

By Jaime Elftman and Jack Zemlicka posted on June 26, 2016 | Posted in Service & Support

Planter inspections and timely troubleshooting of technology problems are all in a day’s work for Nathan Zimmerman, precision farming manager with A.C. McCartney Equipment in Wataga, Ill.

DIC Nathan Zimmerman

Providing Comprehensive Service On the Phone & In the Field

For A.C. McCartney’s Nathan Zimmerman, getting customers ready for planting is equally an on-phone and on-site endeavor.

By Jaime Elftman posted on June 25, 2016 | Posted in Service & Support

Multitasking was the name of the game while riding along with Nathan Zimmerman, precision farming manager for A.C. McCartney, for our latest Day in the Cab profile. With the sun finally breaking winter’s gloom and temperatures in the mid-60s, spring had taken root in northern Illinois, making area farmers anxious to get in the field.

Day in the Cab

Maximizing a Diverse Skillset to Provide Comprehensive Service

A passion for precision and a love of farming motivate Johnson Tractor’s Jason Pennycook to deliver personal, progressive service to customers.

By Jack Zemlicka posted on February 1, 2016 | Posted in Dealer Development, Service & Support

A passion for precision and a love of farming motivate Johnson Tractor’s Jason Pennycook to deliver personal, progressive service to customers.

Day in the Cab

Delivering Affordable Service Plans to Customers

By Jack Zemlicka posted on January 22, 2016

Precision service plans are increasingly valuable sales tools to generate recurring revenue. In this video, Jason Pennycook explains some of Johnson Tractor’s data management service inclusions, the flexibility they offer customers to identify their level of need and sales growth potential for the dealership.

Day in the Cab

Making Sure Customers Are Collecting Good Data

By Jack Zemlicka posted on January 22, 2016

As dealers become more involved with transfer, storage and even analysis of precision farming data, making sure it’s properly collected is the first step. In this video, Jason Pennycook discusses some of the common problems he encounters with data during harvest and how he works with customers to solve them.

Day in the Cab

Advising Customers on the Value of Insuring Technology

By Jack Zemlicka posted on January 22, 2016

Although more precision hardware is coming factory-installed in machinery, making sure technology is insured is critical to avoiding disaster. In this video, Jason Pennycook shares his approach to keeping customers informed and educated on the value of adding precision components to their insurance policies.

Day in the Cab

Leveraging Mechanical and Electronic Skills to Enhance Customer Service

By Jack Zemlicka posted on January 22, 2016

Spending several years in the shop at Johnson Tractor, precision specialist Jason Pennycook has a valuable blend of technical and mechanical skills. In this video, he explains how this complementary skillset helps build confidence with customers and add value to service calls.

Day in the Cab

Being the Go-To Person for RTK Tower Maintenance

By Jack Zemlicka posted on January 22, 2016

Known as the daredevil of the precision team, Johnson Tractor’s Jason Pennycook is often nominated to troubleshoot RTK tower problems. In this video, he explains his process for diagnosing and fixing RTK issues, how these services are billed out and RTK adoption by the dealership’s customers.

Day in the Cab

Making Efficient Use of Time and Resources

January 22, 2016

Prioritizing a daily schedule is how Jason Pennycook, precision specialist with Johnson Tractor, starts his days. In this video, he shares his strategy for efficiently dividing his time between the office and on the road visiting customers during harvest.

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First Customer Contact Builds Trust & Strong Relationships

First Customer Contact Builds Trust & Strong Relationships

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[Technology Corner] Pessl Instruments CEO Talks Dealer Benefits From Lindsay Corp. Investment

[Technology Corner] Pessl Instruments CEO Talks Dealer Benefits From Lindsay Corp. Investment

Today, we’re looking at Austria-based Pessl Instruments, an agtech provider operating under the METOS brand. Irrigation equipment manufacturer Lindsay Corporation recently acquired a minority interest in Pessl Instruments following a strategic partnership the 2 companies announced in May 2023.

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Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.

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