I had the chance to sit in on a panel discussion about autonomy and automation at the National Farm Machinery Show earlier this month. The panel featured leaders from Sabanto, Solinftec, Agtonomy and Case IH.
“It’s a way to bring customers onto our service team and teach them what we know. They won’t grasp everything, but they’ll take some knowledge back to their own operation and it will give them confidence in what they’re doing.”
Another National Farm Machinery Show is in the books, and as always, it was quite the spectacle with over 300,000 people packing the Kentucky Exposition Center.
The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer.
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.
Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., lets us tag along as he installs a sensor on a customer’s combine. Thompson describes the various aspects of his job, which comes with a high level of unpredictability day in and day out.
Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., discusses his favorite part of the job, which includes making farmers’ lives easier with technology they’re initially skeptical about.
Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reveals the biggest thing standing in the way of more of his customers buying precision technology.
Dave Thompson reflects on a lightning-fast harvest season, discusses his sales and service responsibilities and shares what he’s hearing from customers regarding the latest precision technology trends.
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