Farmobile's Data Store allows growers to sell their agronomic and machine data to vetted third parties and guarantees farmers at least $2 per acre, up to 250,000 acres.

We've heard for years that "information is power" and one needs to look no further than the travel industry to see the effects online commerce has had in the buying and selling of airline tickets and hotel room rentals. Very few people call a travel agent to take care of those things today, whereas 20 years ago, company or independent agents booked nearly all flights and a significant amount of lodging and rental car business.

The data agreements are transparent and grant full data ownership to the farmer.

A new organization, the Agricultural Data Coalition (ADC), has been announced with the goal of building a data repository where farmers can securely store and oversee the information collected by their equipment.

The concept of ag data "ownership" is not recognized by U.S. law. Farmers like to say they own their ag data, but the reality is that "ownership" is a legal principle that must be recognized by law.

Aaron Hutchinson demonstrates the user-friendly iCropTrak farm management system with new features including the use of real-time data from the tractor, zone management and PC capability.