Restructuring precision farming responsibilities throughout the dealership helped streamline billing, accountability and efficiency for Layne Richins, Integrated Solutions Coordinator with Stotz Equipment. Richins is also the service manager at the in Casa Grande, Ariz., store and says centralizing precision support through the service department minimizes customer confusion and allows for quicker response times.

As progressive farmers seek to do more with their collected field information, Layne Richins, Integrated Solutions Coordinator with Stotz Equipment in Casa Grande, Ariz., leverages face-to-face customer meetings to explain the setup and benefits of a data management system, with a personal touch in mind.

Designing and implementing a precise land leveling game plan with customers using grading and surveying software is an increasing service opportunity for Layne Richins, Integrated Solutions Coordinator with Stotz Equipment in Casa Grande, Ariz.

Aftermarket precision upgrades can require in-field training to get customers up to speed and comfortable with new technology. Layne Richins, Integrated Solutions Coordinator with Stotz Equipment in Casa Grande, Ariz., spends time field starting a new John Deere R4038 sprayer and activate section control and AutoTrac. Thorough preparation, setup and explanation of ROI are keys to capitalizing on equipment upgrades, especially when dealing with operators who aren’t typically farm owners.

Tom Rosztoczy, Stotz Equipment (2013 Large Multi-Store Dealership of the Year) will speak at the 2015 Dealership Minds Summit in a Dealer-to-Dealer panel on “Structures & Programs for Leadership Development.”