Casey Dray, global precision technology portfolio manager at CNH, Bob Armstrong, vice president of product and marketing at Claas and Jake Ridenour, channel sales manager at PTx Trimble, fielded questions on the 2025 market outlook, technology adoption trends, AI and more.
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
“These next 3 years will be an important period for learning about autonomy and how it can be used in our area to show ROI to our customers," one dealer said.
For precision agriculture, two driving forces are the emerging advances in technology and the evolution of society’s expectations of the food and ag system. These forces mainly are outside the control of farmers and agriculture.
Continuing with the autonomy theme, the topic came up during a technology panel at the Farm Equipment Manufacturers Association Fall Convention in Dallas.
The International Society of Automation (ISA) has announced the publication of a new position paper, “Advancing Precision Agriculture Through Control System Technologies.”
“Hylio and MSU share common goals in advancing drone technology for agricultural applications,” Arthur Erickson said. “With our products and MSU’s programs, we can work together to pioneer best practices and teaching methods that will one day hopefully put this technology in the hands of a lot of American farmers.”
Adam Gittins, president and general manager of Harlan, Iowa-based HTS Ag, the recipient of the 2024 Precision Farming Dealer Most Valuable Dealership award, crunches the numbers from on-farm trials to show which precision tools are providing the biggest ROI.
In this Univ. of Illinois webinar replay, the presenters also examine key issues such as technology access for smallholder farmers, socioeconomic factors in adoption and the importance of proactively addressing safety concerns as autonomous equipment becomes more prevalent.
Precision Farming Dealer technology editor Noah Newman catches up with Logan Handsaker for a first-look at Ag Leader's new RightPath system at the 2025 National Farm Machinery Show.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.