Earlier this month, John Deere announced its collaboration with California-based Agrian to deliver the company’s Prescription Creator platform. Starting this spring, the software will allow farmers to import, track and manage seeding and fertilizer prescriptions through Deere’s online Operations Center portal.

Here's a list of the top 3 takeaways from speaker sessions at the Precision Farming Dealer Summit held in early January.

One company is seeking to combine the comfort of face-to-face interaction with the convenience of remote service. Iowa-based AgriSync recently launched a mobile app that allows retailers and farmers to visually communicate remotely in a real-time video support session.

With nearly 3,000 companies including global giants and ambitious start-ups present at the recent Agritechnica show in Germany, there were plenty of innovations to attract the attention of serious investors or curious competitors.

While North American retailers forecast another challenging year for new equipment sales, technology sales are projected to rebound at a quicker pace, according to Ag Equipment Intelligence's 2016 Dealer Business Outlook & Trends report.

A recently launched program is offering dealers a new alternative to letting tractors, combines or other implements sit on the lot until the right customer comes along.

We're seeing unique parallels between running a precision ag and running an IT company. Arlin Sorenson, founder of HTS Ag, discusses a shift from a product-focused business to one rooted in service, driven by shrinking margins on precision hardware.