One of the more buzzworthy terms in the consumer business world is Internet of Things, or IoT for short. While a bit ambiguous, the IoT trend is taking off with integrated voice activation tools and in agriculture with companies moving conceptual designs into commercial development.
Widespread availability of fully autonomous vehicles in agriculture may still be several years away. But in recent years, companies have publicly showcased self-driving innovations, advancing development to the cusp of commercial production.
With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.
With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.
Advanced telematic services continue to take shape in precision farming as suppliers partner to integrate and deliver data sharing platforms through their dealer networks.
Strip-till and precision farming technology intersect on many strip-tillers’ operations to improve efficiency and productivity. While auto-steer and GPS guidance are almost considered standard on many farms, there is increasing investment in RTK-level GPS correction systems.
It’s been a challenging few years for many precision farming dealers navigating the instability of the commodities market and cautious purchasing habits of customers. But the results of this year’s recently published fifth annual Precision Farming Dealer benchmark study signal an optimistic shift in retailers’ revenue expectations and business objectives compared to recent years.
Dealerships tend to be adept at selling — whether it’s machinery, parts or service. But talking with precision farming managers, one area that is often an afterthought in their department is the need to sell themselves.
With the rapid evolution of technology, it's not always easy for precision dealers to catch their breath. However, a time may be coming when the precision industry takes stock of where it is and where it needs to go.
One of the more interesting elements of John Deere’s planned acquisition of Precision Planting from parent company Monsanto, involved the data collection capabilities provided by the hardware. The cancellation of the deal included a digital collaboration agreement between Deere and the Climate Corp., which would have allowed for sharing of agronomic data between Deere’s Operations Center and Climate’s FieldView platform.
At the 2026 Farm Progress Show, Franklin Peitz, Digital Product Marketing Lead with John Deere Operations Center reassures growers that they have the right to their own data.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.