Product Innovations

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What Farmers Want From You

Lasers, Lights & Electricity: Managing Weeds with Precision Tech

Micro-sensors, AI, electricity & new sprayer designs help no-tillers reduce herbicide use
While chemists have done most of the heavy lifting in agriculture’s battle with weeds since World War II, electrical and mechanical engineers are increasingly supporting the fight with innovations to make herbicides more efficient, and in some cases, bypass chemistry altogether.
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Selling the Future: A Precision Ag Leader’s Playbook for New Tech

Greeneye dealer says it’s important to secure buy-in from staff, pick products that fit the dealership’s business model & identify the farmers most likely to invest
Greeneye dealer says it’s important to secure buy-in from staff, pick products that fit the dealership’s business model & identify the farmers most likely to invest.
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Day in the Cab

Slashing Inputs & Boosting Connectivity with New Precision Technology

Deere dealer helps customers stay ahead of the curve with new application tech & satellite-based solutions for rural connectivity
Bryan Berggren, product innovation specialist, is working with local farmers on a large-scale technology trial in Moundridge, Kan., while Jonathan Born, regional product support specialist, is in Iola, Kan., helping a mixed fleet customer solve his rural connectivity issues.
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Precision Farming Dealer

  • Elite Service Propels PASI to MVD Honor
  • Precision Benchmark Study Breakdown
  • Day in the Cab with Riesterer & Schnell
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