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From the Virtual Terminal

The Precision Doctors Are In

By Jack Zemlicka posted on August 15, 2013 | Posted in Service & Support
When walking into equipment dealerships, it’s usually easy to spot the precision farming products, often in the form of an auto-steer system display or an interactive monitor set up to walk customers through a tutorial on the showroom floor.
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Jack Zemlicka
From the Virtual Terminal

Picking a Data Management Partner

July 8, 2013 | Posted in Data Management
Although I always see some familiar faces when attending precision farming trade shows and conferences, there are a growing number of new ones at each event, particularly focused on offering data management services.
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From the Virtual Terminal

Getting Customers Up To Speed

By Jack Zemlicka posted on June 6, 2013 | Posted in Precision Sales
One of the frequent observations I’ll hear from precision farming dealers is that customers rarely utilize the full potential of their technology after purchase. During demonstrations, dealers can showcase multiple features of a product or system, but once farmers get into the field — especially during planting and harvesting — they tend to focus on one, maybe two aspects of the technology.
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From the Virtual Terminal

A Precision Dealers Refuge

By Jack Zemlicka posted on May 23, 2013 | Posted in Dealer Development
During dealership visits, it’s always educational to get a guided tour of the business and learn about recent enhancements, whether it’s a new product line, building updates or staff additions.
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From the Virtual Terminal

School of Thought Focuses on Precision

By Jack Zemlicka posted on April 26, 2013 | Posted in Dealer Development
Like many of my childhood friends, I grew up with an appreciation for nature and I cut my teeth as member of our local Boy Scout troop. I can still picture my mom sewing every one of those merit patches onto my uniform, which she recently found and returned to me, for sentimental reasons.
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