From the Virtual Terminal

Gleed.jpg

The Data Crop ... The New Value Chain Nobody in Ag Saw Coming

The combine harvests the grain. The elevator, the miller, the processor and the retailer take their margins. The farmer takes what's left. Agriculture has always worked this way. Now the same chain is forming around a new commodity — the verified record of how that grain was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest.

A familiar chain in ag is forming around a new commodity — the verified record of how a crop was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest.


Read More
20250929_154534.jpg

The Machine Already Knows ... Nobody Built the Layer to Use It

In his latest blog, Graham Gleed, principal advisor at abcg, says, "My phone understands what I need. My car knows where I am going. My health app tracks my body and tells me what to adjust. Then I climb into a million-dollar tractor with five onboard computers, satellite connectivity, a stack of data services, and it comes with a paper manual!"


Read More
Gleed.jpg
Guest Blog

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 


Read More

This month's digital sponsors:

Top Articles

Current Issue

PFD_February_0226_BookWithPages_Curl_art.png

Precision Farming Dealer

  • Elite Service Propels PASI to MVD Honor
  • Precision Benchmark Study Breakdown
  • Day in the Cab with Riesterer & Schnell
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings