dealers - Page 1

Why Distribution Is the Real Key to AgTech Adoption

When the largest commercial deployment of autonomous tractors in the American sugar industry launched in May 2026, the technology came from an established Utah-based autonomous systems company, the platform was John Deere, and the deal was done through a family-owned Florida dealership. Not a Silicon Valley channel play. Not a direct-to-farmer subscription model. A dealer. Startups and OEMs still strategizing about distribution should take note.

By Graham Gleed posted on October 3, 2026 | Posted in Autonomy & Robotics, Dealer Development, Precision Sales

In part 3 of Graham Gleed's Ag Autonomy Economics Series, he explores the critical role dealers play in the adoption of cutting-edge precision technologies.

Guest Blog

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.

By Graham Gleed posted on March 12, 2026 | Posted in AI in Agriculture, Data Management

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle.

Rountable Q&A: Evolution of Business and Adapting Industry Trends

November 21, 2014 | Posted in Dealer Development

Source: Kim Schmidt, Associate Editor

Precision farming is a constantly changing field, requiring dealers to closely monitor their segment of business. Precision Farming Dealer sat down with 5 precision farming specialists, across all colors, to ask them how their business is evolving and adapting to industry trends.

From the Virtual Terminal

Probing the Potential of a Precision Insurance Policy

By Jack Zemlicka posted on October 24, 2014 | Posted in Service & Support

This time of year, precision farming specialists could benefit from an extra set of hands to help extinguish the number of technology fires that ignite during harvest.

Last Chance to Nominate for the 2015 Most Valuable Dealership Program

October 9, 2014 | Posted in Industry News

Precision Farming Dealer is seeking nominations for its 2015 Most Valuable Dealership program, recognizing North America’s premier precision farming operation. Now in its third year, this annual program recognizes the organization demonstrating the best in sales, service and support of precision farming technology.

Selling Precision

Bridging the Seasonal Gap With Precision Inspection Packages

By Jack Zemlicka posted on September 26, 2014 | Posted in Precision Sales

Dealers are developing comprehensive equipment and technology evaluation services to keep precision staff productive and profitable during downtimes.

Precision Perspective

Time to Wake Up to Big Data

By Steve Cubbage posted on April 8, 2014 | Posted in Precision Agriculture 101

There are some strange things going on right now within the world of precision agriculture. No, I'm not talking about things like zombie controlled tractors or drones that buzz the barnyard at midnight.