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Guest Blog

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 


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Top 10 Precision Farming Stories from November 2015

Here's a list of the most popular items we've published at PrecisionFarmingDealer.com from the month of November. John Deere had a busy month with the acquisition of Precision Planting and Monosem and we asked dealers to weigh in on the impact of the acquisition on their business.
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Precision Farming Dealer

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  • Day in the Cab with Riesterer & Schnell
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