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Precision Farming Dealer

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Summer 2018

Volume: 6
Edition: 2
2018 Benchmark Study: Positive Projections for Precision Revenue
  • Table of Contents

    Table of Contents

    PFDS Benchmark
    2018 Benchmark Study

    Positive Projections for Precision Revenue

    Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
    By Jack Zemlicka posted on June 19, 2018
    If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
    Read More
    2018 Benchmark Study

    Boosting Agronomic Revenue & Customer Retention

    Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
    By Jack Zemlicka posted on June 20, 2018
    The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
    Read More
    Homepage 7.13
    2018 Benchmark Study

    Training, Service Growth Remain Top Dealer Priorities

    Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
    By Jack Zemlicka posted on June 20, 2018 | Posted in Precision Sales, Service & Support
    The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
    Read More
    LEAD_DITC_Devyn-VanCamp_JZ_0618
    Day in the Cab

    Embracing Customer Diversity Delivers Customized Service Solutions

    A problem-solving mentality, persistence and patience are service principles Devyn Van Camp brings to the job as Integrated Solutions consultant with Riesterer & Schnell.
    By Jack Zemlicka posted on June 21, 2018 | Posted in Dealer Development, Service & Support
    Chaos is common during spring planting, and precision farming specialists are tasked with responding to technology emergencies, while also creating valuable in-season touch points with customers.
    Read More
    Homepage image

    Precision Training & Service: Roll In? Or Line Item It?

    Three precision managers answer how to protect the service package plan on new machines from the farmer unenthused about extra costs.
    By Mike Lessiter posted on June 21, 2018
    During the 2018 Precision Farming Dealer Summit in Louisville, 3 precision managers answered real-life question from their dealer peers on if and how each charges for training, along with the best opportunities or obstacles to doing so.
    Read More
    7.20 Homepage

    8 Tips for Building Better Dealer-Farmer Precision Partnerships

    Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
    By Ian Gronau posted on November 23, 2022 | Posted in Precision Agriculture 101, Service & Support
    The business relationship formed between precision farming dealers and farmers can be a complicated one. Farmers have certain expectations and dealers have certain limitations. However, cultivated, well-managed partnerships can be immensely profitable for both parties.
    Read More
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    Compatibility Conversation: Setting Aside Competitive Differences to Achieve Plug & Play Outcomes

    Tech engineering veterans trade cautionary tales and share optimism that the transition to high-speed ISOBUS connectivity can improve applied prescriptions, data logging and cost-effective controls on farm machinery.
    By James DeGraff posted on June 22, 2018 | Posted in Equipment Compatibility
    Taking a break from the rigors of round-robin compatibility testing at the Agricultural Electronics Foundation (AEF) Plugfest in Lincoln, Neb., this spring (also referred to fondly as “speed dating for ag nerds” by one attendee), AGCO software engineer Mike Schmidt and Dave Smart, staff systems engineer for John Deere and team leader for AEF’s high-speed ISOBUS Project, discussed the progression of compatibility over the years through AEF conformance testing, the simplification of equipment connectivity for farmers of all brands and expectations for ag functionality with high-speed ISOBUS network capabilities on the horizon.
    Read More
  • Featured Articles

    Featured Articles

    PFDS Benchmark
    2018 Benchmark Study

    Positive Projections for Precision Revenue

    Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
    By Jack Zemlicka posted on June 19, 2018
    If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
    Read More
    2018 Benchmark Study

    Boosting Agronomic Revenue & Customer Retention

    Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
    By Jack Zemlicka posted on June 20, 2018
    The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
    Read More
  • Digital Edition

    Digital Edition

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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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Top Directory Listings
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DigiFarm VBN LLC

DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers

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Ag Express Electronics

We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.


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Hexagon | NovAtel Inc

Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

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