2018 Most Valuable Dealership Videos


The 2018 recipient of Precision Farming Dealer’s fifth annual Most Valuable Dealership is Central Valley Ag based in York, Neb.

Collaboration is often preached within the precision farming business of a dealership, but not always practiced. Both internal teamwork among employees across departments and cultivation of external partnerships with farm customers combine to create a profitable, productive culture.

This is the adopted and executed approach for Central Valley Ag (CVA), a 11,500-member farm cooperative. Officially formed in 2003, the ag retailer has roots dating back to 1915 and operates 96 locations in eastern Nebraska, western Iowa and Kansas. 

To maintain a competitive edge and satisfy customer demand for product and service diversity, the 2018 Precision Farming Dealer Most Valuable Dealership measures successes — and failures — on an acre-by-acre basis.

This video series is brought to you by 360 Yield Center — a company focused on partnering with the best service providers, such as CVA, to help growers get more from their investment in nutrients. 360 congratulates Central Valley Ag on providing outstanding service, support and equipment to help their customers grow.

Read about Central Valley Ag in this article from the Winter 2018 edition of Precision Farming Dealer:

Collaborating on Comprehensive ROI Critical to Customer Service & Retention

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Keith Byerly, Advanced Cropping Systems Manager


Creating Customized Services that Deliver Flexibility & Proven Payback

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How Precision Services Translate to Customer Retention

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Prescribing & Pricing Precision Services for True ROI

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Glen Franzluebbers, Director Professional Ag Services

Structuring a Precision Business for Continuous Growth

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Targeting Precision Growth Through Collaboration & Consistency

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Chris Winkelbauer, ACS Equipment Manager

Capitalizing on Precision Niches with Product Diversity

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Karl Hensley, Senior Vice President of Agronomy

Investing in Agronomic Expertise to Create Precision Partnerships
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