Almost 4 years after CNH acquired Raven, the company remains focused on delivering practical, efficiency-enhancing technology to farmers, and they’re still just scratching the surface.  

“We haven’t fully realized the integration of the technology between what was historically CNH and what was historically Raven,” says John Preheim, head of precision and electronics product development for CNH. “Some of it has been introduced on sprayers. But as we start looking at the broader portfolio, over the next 3 years, our customers are going to see a lot of streamlining and a significantly improved user experience from how you order new products to how you use them in the cab, and how you create more efficiency.”

Preheim says the conservation of crop protection inputs is a huge area of focus right now as farmers aim to “do more with less.” The company recently announced several emerging sense and act products, including Case IH SenseApply Technology, New Holland IntelliSense Sprayer Automation and Raven Augmenta Field Analyzer.

SenseApply and IntelliSense Sprayer Automation, CNH’s first factory-fit camera sensing technologies, allow farmers to automatically apply the right rate of fertilizers and herbicides precisely where they are needed, with the goal being to save money by maximizing the efficiency of every input. The technology consists of a single-camera system and doesn’t require annual subscription or per-acre fees.  

“If you think about the simplicity, the price point and the leverage you get out of that technology, it’s really a game-changer in the industry,” Preheim says. “The price point enables us to reach a lot of customers that our competitors can’t.”

“The fact that customers do not have to pay a per-acre fee or an annual subscription sets it apart from other emerging technologies in the market, empowering customers with full ownership from the factory,” says Erin Rinehart, director of strategic marketing, precision technology at CNH. “It’s a single-mount piece of hardware that’s integrated into the ecosystem of the machine.”

Digital Compatibility. The company’s new FieldOps digital platform serves as the backbone of these emerging technologies. The app provides real-time monitoring, insights, reports and a customer-centric design allowing farmers to manage their operations remotely.

“Allowing farmers to manage their operations from anywhere in the world at any time is really important,” Rinehart says. “ Seeing how every machine is working as well as their agronomic results in FieldOps helps farmers find more opportunities to enhance their efficiencies.”

“In addition, CNH takes an open, strategic approach to developing solutions for farmers, and that is evident in our compatibility with third-party software providers through APIs (application programming interfaces),” she adds. “When we’re in the field, meeting with dealers and customers, they often tell us, ‘Hey, it would enhance my productivity if I could pull all my data management into FieldOps with an API connection to my other software.’ Allowing those integrations to happen is a priority.”  

FieldOps currently has almost 50 API connections available globally, making it possible to integrate with third-party digital platforms.

As more customers start to use FieldOps, Rinehart says the company has a plan in place to help dealers better understand the comprehensive value that the flexible web and mobile applications can provide to customers.

“We are starting to collaborate with our dealers and are figuring out ways that Case IH and New Holland can go directly to the customer with education around the FieldOps tools and benefits that they can receive on their farm in real time,” Rinehart says.

Case IH and New Holland dealers who are interested in learning more about FieldOps can find resources on their respective brand website or by exploring the “Precision” section on the CNH dealer portal. Interested customers can create an account on caseih.com or newholland.com and download the FieldOps mobile app for free on their smartphone app store.