"Sometimes it’s just not worth sacrificing the bandwidth of your patience, time, resources and effort. You’re better off putting that time and effort into building new, healthy customer relationships."
Based in AED’s Washington, D.C. office, Lamy will play a vital role in advancing the association’s legislative and regulatory priorities in both the United States and Canada.
From the sales side, I watched precision ag move from a “nice to have” to a “must have.” And now, as a full-time farmer, I can’t imagine doing it any other way.
Artificial intelligence (AI) seems to be everywhere these days, especially in the ag industry. But how are farmers using AI and what’s their comfort level with it as a reliable management tool?
AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, announced the appointment of Brian Sorbe as President of PTx, effective August 25, 2025.
Sell your team on new technology before selling your customers on it. Explain to your staff how change is good — and necessary — for the long-term success of everyone at the dealership.
Lessiter Media's 3rd annual Precision Specialist Week (August 10-16, 2025), sponsored by Reichhardt, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible.
I attended Iowa State Extension’s Strip-Till Field Day ahead of the 2025 National Strip-Tillage Conference in Iowa City last week. The “who’s who” of strip-till manufacturers were all there, as attendees got an up-close look at 11 different toolbars.
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.