Marc Yoder, Regional Director of Precision Ag for Hoober Inc., provides an overview of the dealership's mobile training trailer and discusses some of the benefits of the unique precision farming customer touchpoint.

As cellular-based technology becomes more reliable, accurate and affordable, some dealerships are considering an increased commitment to the technology to fulfill their customers' needs.

In his desire to grow the family's 3,000-acre farm operation in Ailsa Craig, Ont., Steve Twynstra became interested in precision farming equipment he started seeing at farm shows in the mid-’90s.

There is ongoing movement toward more efficient, and ideally more profitable, remote support options. Throughout the last several months, dealers I’ve had the chance to visit have cited telematics as a high priority to increase precision service revenue and performance in the future.

Now in it's fourth year, the annual program recognizes the organization demonstrating the best in sales, service and support of precision farming technology. Click here to nominate a dealer today.