As a farm equipment dealer, understanding what role to play in delivery of data management service is key to capitalizing on revenue opportunities. In this video, Chris Morrison, precision farming specialist with Hoober Inc., explains the dealership’s approach to offering a tiered data management service plan and expansion plans with the packages.

Consistently billing for precision service is a necessity to developing sustainable revenue. In this video, Ian Watkins, precision farming specialist with Hoober Inc., shares why the dealership developed its Precision Ag Uptime service contracts and how they’ve helped strengthen business relationships with customers.

Demonstrating the value and performance of precision technology is an asset to attracting customers. In this video, Brian Lam, precision farming specialist with Hoober Inc., discusses the dealership’s motivation for building a mobile Case IH “scout” and provides a tour of the vehicle’s attention-getting features.

Having defined and abstract goals for the future is critical to growing profitability within a precision farming department. In this video, Scott Hoober, co-owner of Hoober Inc., shares his precision objectives for the dealership going forward to include ongoing integration of technology into machinery and partnerships to deliver data management service.

In this new special report, Precision Farming Dealer examines the topic of telematic support and how dealers and companies are delivering this emerging service.

Bryan Peterman, FarmSight service manager at Atlantic Tractor in Clayton, Del., shares his strategy for testing and evaluating the value and necessity of precision software updates before installing them on customer components.

As the precision farming industry continues to evolve, so to are the needs of dealers to successfully sell, service and support technology.

Performance indicators are parameters that can be used to objectively evaluate outcomes from a specific set of management practices selected for a specific cropping system.

One company is seeking to combine the comfort of face-to-face interaction with the convenience of remote service. Iowa-based AgriSync recently launched a mobile app that allows retailers and farmers to visually communicate remotely in a real-time video support session.

SST's model has evolved into a central data repository, known as agX, which houses massive amounts of precision farming data across 120 million acres of unique farm fields.