This latest innovation delivers repeatable RTK accuracy to a machine via a cellular connection to accurately and reliably guide precise field operations.

Taking the pulse of precision farming dealers during the last few months, many say they’ve seen double-digit percentage drops in their precision hardware revenue during the last year.

While precision farming dealers still rely on those personal phone conversations when selling and supporting technology, some are taking advantage of texting to target customers with brief, but specific messages.

Precision consultant Paul Bruns saves time and frustration while increasing efficiency by diverting some accountability back to his customers.

Jason Pennycook, precision specialist at Johnson Tractor (4 stores in Wisconsin and Illinois), says Johnson is still working on the internal management issues, including how service plans are billed, who is responsible and how to get all locations on the same page, as many farmers will use one or more stores. “We’re working on ways to make sure every service manager at every store knows when a farmer is on a service plan so he doesn’t get billed incorrectly.”

After years of “giving unapplied service labor away for free when it came to precision technologies” the dealer panel presentation on capturing revenue in service plans for precision was of keen interest for Summit attendees.

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.