With precision farming equipment capturing more data than ever, dealers are faced with the need to build a comprehensive strategy to keep that information safe and private.
For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
Dave Swain, precision ag manager at Southern States Cooperative, discusses the recent launch of their precision aerial imagery program to provide scouting "roadmaps" and proactively detect and solve stressed crop or other in-field issues for farm customers.
In the heat of planting, the last thing Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., wants to see is an idle customer. He shares the company’s motives and benefits for loaning precision equipment to strengthen farmer relationships and provide a competitive business advantage.
To complement the company’s computerized system for managing inventory and order history, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., explains the company’s additional methods for tracking customer orders, service priority and specialist whereabouts.
Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., discusses the diagnosis of a hydraulic drive issue on a planter and the importance of budgeting time, even during the busy season, to ensure customers are ready to roll when he leaves.
Mike Houghtaling, president of P&C Ag Solutions, explains how a reliable and trustworthy group of precision employees and a little face-to-face encouragement and confidence-building with customers can reduce planting season stress.
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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